The NAB show is an overwhelming mix of technology, people and information.
Held this year at the Las Vegas Convention Center April 9-12, 2018, the NAB (National Association of Broadcasters) brings together the biggest names in the industry including Sony, Panasonic, Canon, Adobe… basically everyone in the production of the film, entertainment and technology business! Four conventional halls are packed with vendors, gear and industry experts. According to NAB’s website, it’s “the world’s largest marketplace showcasing technologies for every aspect of Media, Entertainment and Technology.” While impossible to cover every single item at the NAB, Full Frame, Pro-Res Raw, 4K/8K, RGB Lighting, Augmented Reality and Artificial Intelligence were red hot at NAB. And it’s always important to keep NAB events into perspective. While it’s fun to explore the latest and greatest in filmmaking gear it’s the STORYTELLING that counts… that’s all everyone wants to see and hear.
